MEET the marketeer helping businesses scale-up around the world, from her base in Sunderland.
Having worked in Los Angeles, Sydney and London, Natasha McDonough – founder and Managing Director of MMC – has always “gone global” in her worldview.
MMC, which specialises in developing effective marketing strategies to help businesses grow, is going from strength to strength following recruitment of new employees and a website re-brand.
Natasha said: “This week alone, we’ve been working on events in the USA, Germany, Singapore and Australia.“No day is ever the same, and it’s great being part of our clients’ expansion plans into new markets.”
Natasha has honed her marketing skills, working for firms across the globe over the last 20 years. And after setting up on her own in 2015, MMC has continued to grow into a perfectly-formed team of marketing professionals.
“We are establishing ourselves as a team of specialists – we have an expert in content marketing, an employer branding specialist and our next hire is a research manager” said Natasha. “Together, we create marketing strategies that enable our clients to scale up and expand both domestically and globally.
“The plans for the future are to continue to build our team of specialists. We’re working with companies to help them grow, but at the same time we are growing with them.”
As Chair of the North East England Chamber of Commerce’s Sunderland Committee, Natasha is plugged into the regional business community and is keen to foster a collaborative environment for digital industries to flourish in the North East.
After initially operating as a freelancer, Natasha made the move into Sunderland Software Centre, one of two dedicated software hubs, with the support and encouragement of Sunderland City Council.
Natasha said: “I’m very proud to be running a business in Sunderland where I set-up home 10 years ago, and being based in the centre has proved to be a great decision. At first, moving into an office felt like a luxury but as the business has grown it’s become a necessity, especially since moving into a larger office in March only two years since I became a tenant.
“The centre has also helped MMC grow. It’s a great environment for networking and forging relationships – in our corridor alone we work with four fellow tenants.”
“From the onset, the council gave me confidence and security, and I’ve always felt it has my best interests at heart,” added Natasha. “The team at the council regularly check in and consistently offer support and guidance – they’ve really invested their time in the business.”
With plans to welcome a new addition to the team in upcoming weeks, Natasha and her team are set to continue the firm’s impressive growth and supporting businesses expand across the globe.
Councillor Graeme Miller, leader of Sunderland City Council, said: “It’s great to see that MMC has found a home in Sunderland Software Centre, a designated incubator facility designed to enable cross-fertilisation and collaboration between organisations, and the work they are doing with fellow tenants exemplifies the potential for growth in the city.
“Natasha and her colleagues pride themselves in being a team of collaborators, and we are thrilled to be collaborating with them. We are excited to see what the future holds, and we are delighted to continue to support their growth.”
To find out more about MMC Strategic Marketing, visit https://mmc.agency
For more on Sunderland’s burgeoning software sector, visit www.makeitsunderland.com or call 0191 561 1194 or follow @TheSoftwareCtr.