Pitch@Palace On Tour visits Sunderland

Brand Ami, TryLife and Realrider voted through to bootcamp stage

Tech companies had the opportunity to pitch their business to royalty this week (Wed 18) as the Pitch@Palace 7.0 competition visited Sunderland.

Pitch@Palace is an initiative set up by The Duke of York to guide, help and connect entrepreneurs with potential supporters, in order to accelerate and amplify their businesses.

In less than three years Pitch@Palace has helped over 247 businesses grow, with some now enjoying huge global success.

Businesses developing solutions or services in the ‘Human Tech’ space were invited to apply to pitch at the Pitch@Palace On Tour event at the Sunderland Software Centre, with 14 selected to pitch to Prince Andrew for the opportunity to make it through to the bootcamp stage of the competition.

The audience and a panel of judges from the region’s businesses, universities and fund managers voted through three companies to progress onto the Pitch@Palace bootcamp at The University of Nottingham in March ahead of the final at St. James’s Palace on 25 April.

The winning companies were Brand Ami, an innovative child safety solution founded by mother of one Ami Davis; interactive, user-driven soap opera TryLife and Realrider, an industry-first app for motorcyclists that detects if a rider has had an accident.

Billy Webber, COO of Sunderland Software City said: “We are delighted to have hosted HRH The Duke of York and Pitch@Palace On Tour.

“The standard of entries was exceptionally high, and the event has been an inspiring demonstration of the creativity and innovation of the tech sector in the North East of England.

“We look forward to seeing the winning businesses progress onto the bootcamp and final stage of the competition.”

Sunderland Software City is funded from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, European Regional Development Fund funds help local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding

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