WorkCast provides the technology for CBI’s flagship annual conference

The CBI, Britain’s premier business lobbying organisation, held its annual conference on Monday, featuring many of Britain’s leading business voices as well as all three main party leaders.  David Cameron, Nick Clegg and Ed Miliband all took to the stage for a keynote speech and the event received wide spread media coverage throughout the day, especially around business leaders urging for free childcare extended to 1-2 year olds enabling more parents to work, raising family incomes and discussions around an EU referendum.

While hundreds of delegates attended the physical conference, many others logged into the live stream of the event through the CBI website on webcasting software platform, WorkCast.   WorkCast Online Events and Presentation Platform is part of the Leighton Group.

Natasha McDonough, WorkCast’s Head of Marketing, “The CBI is a great establishment for WorkCast to be aligned with and we’re proud to be working with them again. We benefit from being CBI members ourselves and get involved regionally whenever we can, especially as we’re part of a strong technology hub in Sunderland and across the North East.  The fact that our technology has been used again to provide the live stream webcast of the event is a strong indication of how robust and trusted our software Platform is.  We’re looking forward to delivering more online events for the CBI over the coming year.”

The CBI represents 190,000 businesses and its annual conference is arguably the most widely covered media event and high profile UK business event of the year.

“Once again we’re delighted to have WorkCast as our online events partner for our annual conference .  Technology is such an integral part of all our communications, especially our physical events. The live streamed webcast element of our annual conference is the best way to extend the reach of the physical day event, and with the embedded live twitter feed within the auditorium, it brought plenty of interaction alongside it.” Amy Swain, Group head of commercial development and corporate events, CBI.