Based in Newcastle, Persona Design is a startup that is transforming market research into interactive and dynamic personas, enabling teams to examine customer preferences and quickly gather feedback.  

Their AI persona tool uses real-world research data to create detailed and accurate personas. This enables users to gain insights by conversing with personas, enhances decision-making, and empowers marketing and product strategies.  

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About the Support  

Over the course of six months, our Senior Marketing Executive, Natasha Bowers, provided dedicated one-to-one marketing support to Persona Design, a growing startup with ambitious goals but limited initial marketing resources.

To begin, Natasha conducted an in-depth session for the Persona Design team to understand the scope of marketing activity the organisation had in place and to clarify what they hoped to achieve. This session helped define a clear starting point and highlighted key opportunities for growth.

From there, together a comprehensive marketing strategy tailored to Persona Design's needs and capacity was developed. This strategy served as a roadmap, outlining both short-term priorities and long-term goals to help the brand grow a presence on their website, LinkedIn and through email.  

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Key areas of support included:  

• Email Marketing & Social Media: Exploration of different ways to effectively create content, engage the current audience and attract new followers and subscribers. This support led to a 23% increase in followers on LinkedIn in four months.

• Brand Guidelines & Templates: Review of the current brand guidelines and creation of templates, ensuring that future content was all visually consistent and streamlining content creation.  

• Website Improvements: Identification of key areas where the website could be made more efficient, where SEO could be improved and areas for content development: case studies, use cases, about me pages and blogs.

“The regular monthly marketing check-ins have been really valuable. Tasha’s support has given us a strong foundation and the tools to continue to build our brand.”

“None of us have marketing backgrounds and our follower growth had flatlined before receiving this support. So, by holding us accountable, making suggestions and checking in with us, Tasha has driven us to develop our marketing activity and has made sure we are moving in the right direction. Since receiving the support, our brand identity has grown, and we feel confident in where we need to direct our marketing efforts moving forward.”

- Dan Foster-Smith, Founder of Persona Design