Last updated: 23rd March 2016

This website uses small files called cookies to improve your browsing experience. This policy details what cookies are, how Sunderland Software City use cookies and how to disable cookies on your internet browser.

1. What are Cookies?

Cookies are small encrypted text files that are stored on your computer or any other device when visiting this website. Cookies allow websites to store information such as your browsing preferences and are used to improve customer experience. Most web browsers automatically accept cookies and a text file is added to help analyse web traffic.

2. How we use Cookies

We use traffic analytics cookies (via Google Analytics) to identify which pages are being used. This helps us analyse traffic to our website and improve it in order to tailor it to customer demand.

Cookies do not allow us to access your computer or any information other than the data you choose to share with us.

We use the free Google Analytics tool (see ) to collect and analyse our website statistics.

Google Analytics uses persistent cookies to track data. These cookies do not collect any personally identifiable information and are only used for the statistical collection of data such as number of visits and page hits. Google Analytics’ cookies store IP addresses but these cannot be linked to any individual or path through this website. Google uses the cookies to read information and evaluate visitors’ use of the website in the form of statistical reports that we can access. The Google Analytics’ code is incorporated into our site’s code so that our site serves the cookies, but Google has access to the cookies.

Google Analytics’ terms require us to reproduce the following wording in this policy:

“This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.”

To opt out of being tracked by Google Analytics across all websites visit

3. How to disable Cookies

You can restrict the use of cookies via your chosen Internet browser. Links to directions on how to do this for common Internet browsers are provided below:

Internet Explorer
Google Chrome

To find out more about cookies visit the IAB website