A virtual production studio is an advanced filmmaking approach that uses technology to combine real-time computer graphics, virtual environments, and physical sets to create seamless and immersive visual experiences. This technology has gained significant attention and popularity in the entertainment industry, particularly in film and television production.

In recent years, notable films and TV shows have employed virtual production techniques to create stunning visuals and enhance storytelling such as The Mandalorian, Batman and 1899.

Traditionally, filmmaking involves shooting scenes on physical sets or locations and then adding visual effects and computer-generated imagery (CGI) in post-production. Virtual production, on the other hand, integrates these elements in real time during the shooting process, allowing directors, cinematographers, and other crew members to make creative decisions on the spot and see the final composition as they work.

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What Will You See in a Virtual Production Studio?

• LED Wall: This is a large screen (sizes vary across studios) that display virtual backgrounds and environments in real time. They replace traditional green screens and allow actors and crew to interact with digital environments as if they were real. These environments are powered by games engine such as Unreal Engine and Unity. Like the App store, you can access free and paid virtual environments from their libraries. Or you can work with a games engine designer to create a bespoke version.

• Motion Capture and Tracking: MoCap actors were specialised suits with sensors that capture their movements and expressions. This data is then used to animate virtual characters or elements that interact with the live-action scenes.

• Virtual Cameras: These are digital cameras that are synchronized with the virtual environment. Cinematographers can operate these cameras just like traditional cameras, capturing shots from different angles within the virtual world.

• Technical Operators: Skilled technical support is hugely important and are a necessity when using virtual production. They are the ones who are the mechanics behind the technology allowing you to get that desired end product.

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What Are the Benefits of Using Virtual Production?

• Cost Efficiency: Virtual production reduces the need for extensive post-production work, virtual production can lead to cost savings in terms of time and resources.

• Realistic Environments: Virtual production allows for the creation of intricate and realistic virtual environments that would be challenging or costly to build physically.

• Faster Turnaround: Since much of the visual effects work is done during filming, the overall production timeline can be significantly shortened.

• Improved Actor Performance: Actors can react to virtual elements in real time, improving their performances and interactions with the environment.

• Creative Flexibility: Filmmakers can experiment with different visual elements, camera angles, and lighting setups in real time, enhancing creative decision-making.

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How Many Virtual Production Studios Are There in the UK?

As of August 2023, there are approximately 20 virtual production studios in the UK, mainly in the South. AMP @ PROTO located in Gateshead, which opened in March 2023, gives organisations within the North East (and beyond!) access to virtual production technology.  

Virtual production can be used for commercial projects as well as R&D (research and development). Prices for virtual production projects vary depending on the size of the project, technical support required to operate the system and how much of the kit is required. For example, in the North East, virtual production projects start from £2,500 + VAT.

The technology will continue to evolve, and its impact on the entertainment and creative industry is expected to grow even further which is all very exciting!

It’s useful to know that virtual production is not just for the TV and Film industry. You will see that dance companies, museums, manufacturing, and engineering firm are using this technology. The possibilities are endless!

Final Thoughts

At PROTO, we are open to exploring a wide range of different projects. If you want to learn more about virtual production or visit PROTO to learn more, please check out our website or get in touch with Studio Manager, Sophie Craggs, at: sophie.craggs@sunderlandsoftwarecity.com