Benefits of Developing an Effective Employer Value Proposition

Every organisation has an Employer Value Proposition (EVP), whether it is something that has been grown organically or specifically designed. If you are looking to attract top talent, improve employee retention or become an employer of choice, having a well-rounded EVP is essential.  

What is an Employer Value Proposition?

An EVP is your organisation’s core beliefs and values that make up a wider brand shown off to current and potential employees through clear and consistent messaging. This can include what your organisation’s benefits are, what your company culture is like and what it is like to work within your company.  If you don’t know where to start, ask yourself: ‘what can my organisation and culture offer our employees in exchange for their knowledge, talent and experience?’

A strong EVP can highlight the identity and culture of your organisation, strengthen employer branding and lead to better recruitment overall.

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What are the benefits?

Having a successful EVP can have a huge impact on the organisation, internally and externally. It is important because it shows employees what they get in return for working within your business. But, what other benefits can it have?

Attracting Top Talent

Candidates are no longer chasing salary. Working for a business that has morals and values that align with their own is something that individuals are striving for. With a globally connected society like we have today, we now have more choice than ever about where we want to work and so businesses need to show off what they can offer to stand out from the crowd.

Having a clear EVP can help employers to attract those that have the same values, which will not only ensure a better fit within the organisation but will also see new hire commitment increase by 30%.

Keeping Top Talent

These days, company loyalty must be earnt by the organisation. With more choice than ever before and different organisations offering a multitude of benefits outside of salary, it is no surprise that employees are now more likely to look for alternative jobs if they are unhappy. According to research, companies who deliver on their EVP see team turnover reduce by almost 70%, which is certainly not something to ignore. When you are hiring talent that is attracted to your specific organisational values, those individuals are more likely to stay with you.

Positive Employee Experience

If you have a team that is in sync with the values reflected in your EVP, then it is likely that you have a workforce who enjoys working for your organisation. The importance of this cannot be overstated. Not only will your employees in turn be more productive and less likely to look elsewhere for opportunities, but they will also advocate for your organisation as an employer of choice, engaging further talent.  

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What’s Next?  

Come along to our fully funded EVP workshops that are taking place on the 27 February and 3 March 2023. Choose which of the two sessions you would like to attend and learn more about the importance of having an employer value proposition. Afterwards, you will receive one-to-one advice from industry experts to help you to shape an EVP that is fit for your organisation.  

Some of the things that we will be exploring in the workshops are:

• The key elements of a compelling Employer Value Proposition (EVP)

• How to develop an EVP that sets your organisation apart

• The importance of your internal team to develop your Employer brand

• How to identify your USP, review your benefits, and use your values and mission to create your Employer message to market

• How to identify your audience through Candidate Personas

• How to use your EVP to engage, target, recruit and retain

Find out more and register for the event here.

Final Thoughts

If you would like to learn more about our business support programmes, please get in touch with Alex Mouat on 07734 791 042 or email: alex.mouat@sunderlandsoftwarecity.com.

Our business support programme is funded by the European Regional Development Fund (ERDF). Our support is fully-funded for digital and non-digital businesses across the North East LEP area (Durham, Tyne and Wear and Northumberland).