Open-call: Enhancing P&G’s trend spotting capability.

Applications open

P&G is looking for innovative solutions to replace its current, labour intensive, methods for data collection and analysis to help it predict future trends that might have an impact on the categories in which the company competes in.

P&G is an international company developing, producing and selling a wide range of fast-moving consumer goods worldwide. It is important for P&G to be aware of new technologies entering the markets that relate to the categories it competes in, and of social trends which may also have a big impact in product requirements.

For this challenge P&G is seeking innovative solutions to replace its existing (semi-manual) process for collecting data, performing trend analysis and predicting which trends might impact its business. Data streams will include patent applications, journals, news articles and social media (including blogs and forums).

For more information, and to read the open-call in full, please visit https://www.digicatapult.org.uk/activities/open-call/enhancing-p-and-g-trend-spotting-capability/