Open Call: P&G Grooming (Gillette/Braun): Augmented reality facial hair styling challenge.

P&G, international manufacturer of Gillette and Braun brands, is looking for a partner to provide a realistic solution to help men (1) make an informed choice as to which facial hair style is right for them and then (2) help them achieve the desired style at home by giving easy to follow, real time guidance on the best hair removal steps and techniques to achieve the chosen style.  

It is expected that this will be in the form of an augmented reality solution that will realistically overlay facial hair styles onto an individual’s selfie or live video stream and will coach them, in real time how to achieve an accurate shave for their chosen style.


To find out more, and read the Open Call information in full, please visit