Blog post
September 28, 2022

Countdown to Sunderland Business Festival

Startup support
Careers in tech

Sunderland Software City is delighted to once again be joining some fantastic businesses taking part in the Sunderland Business Festival.

This year, our Tech Talent and Tech Startup Sunderland brands are each running an exciting event as part of the festival.

About the Festival

Following the success of last year's inaugural event, the Sunderland Business Festival returns 2 weeks today. The festival, which takes place 12-14 October across various venues across the city, seeks to inspire businesses from across the region through a range of activities, including talks, panel discussions and workshops. The festival is organised by Sunderland Business Partnership, a consortium of local organisations with the overall goal of making Sunderland a premier business destination.

Tech Talent Recruitment Event

On the opening day (12 October), The Stadium of Light is hosting a jobs fair to facilitate conversations between regional jobseekers, employers and education/training providers. However, there's an exciting twist this year. Tech Talent is also hosting a tech-specific recruitment event at the same venue, at the same time!

It is hoped that, by running both recruitment events simultaneously, festival attendees will gain a greater understanding of the job opportunities in our region.

The recruitment events take place between 10am-3pm at The Stadium of Light. To book a stand for either event – which costs £200 plus VAT –  contact Bernice Saltzer at

Tech Startup Sunderland Music Tech Meetup

On 13 October at Independent Sunderland, this event combines the thriving music and technology scenes in Sunderland with a business twist. It will shine a spotlight on local talent, including:

  • Live music from singer-songwriter Elizabeth Liddle
  • A talk from Independent Sunderland about its new new music tech course
  • An introduction to Write Your Song, the creation of local songwriter Eddie Scott which, thanks to Tech Startup Sunderland, has recently been launched as a business

Tickets are free but its strongly recommended to book in advance via Eventbrite.

Other Highlights

Attendees are spoilt for choice with a variety of activities happening over the three days. Speakers include:

  • Heather Mills, entrepreneur and owner of plant-based comapany VBites
  • Johnny Moore, CEO, and and Leo Pearlman, producer/managing partner, of production company Fulwell73
  • Dame Irene Hays, owner and chair of national travel agent Hays Travel
  • Alice Rowen Hall, founder of Pink Boutique and owner of Rowen Homes
  • Kristjaan Speakman, sporting director, and Steve Davison, chief operating officer, of Sunderland AFC

To find out more, view the programme or visit